Frequently Asked Questions
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With a senior living franchise business, you can “be in business for yourself, not by yourself.”
A franchise provides you with the opportunity to own your own business, yet also provides comprehensive training, support, and a proven business model. This eliminates many of the risks an independent business owner would encounter.
Additional benefits of buying a franchise include brand recognition, better buying power, proprietary technology systems and tools, plus access to a network of other owners, resources, and industry experts.
The senior housing and care industry is a growth industry like no other.
Here are some senior care industry statistics and facts:
- The growth rate of the 65-and-over population will continue to be three times greater than that of the total population growth rate through 2030. (Source: US Census Bureau)
- Forty million baby boomers will join the “senior” ranks by 2030, growing the segment to 74 million. (Source: US Census Bureau)
- The US assisted living facility market size was $87.4 billion in 2021 and is expected to grow at a compound annual rate of 5.5% through the next decade. (Source: Grand View Research)
Due to population growth and changing family dynamics, senior care consulting businesses and retirement community franchises are becoming increasingly essential.
- Dual-career families of today have limited ability to take in and care for senior family members.
- More and more children move away from home for careers or for other reasons, making family caregiving less feasible and assisted living more necessary.
An elderly care franchise, such as Owl Be There, offers an essential and compassionate service to seniors and their loved ones, with demand continuing to grow despite economic uncertainty or pandemic-related shutdowns.
In short, the senior living and care industry is recession-resistant as seniors continue to age and require care. Owl Be There will always "be there" to connect seniors with the care and housing they need.
Most senior care franchises operate businesses that hire caregivers to provide in-home senior care. Owl Be There is a senior living referral - or senior placement - business. Franchise owners help seniors and their loved ones navigate through some of the most challenging and stressful times of their lives. They provide essential guidance for choosing the best housing and care solutions based on medical needs, budget, and preferences.
As a franchise for senior living advisors, Owl Be There has built a reputation for providing exceptional end-to-end “Wise Care Guidance” to seniors and their loved ones. Owl Be There is so much more than a simple online algorithm or quick-referral-based-on-zip-code type of service.
We pride ourselves with having a “White-Glove” reputation. Our referral partners value our expertise and highly customized “concierge” approach to senior care placement. They trust Owl Be There with their most vulnerable and high-needs senior clients.
As a senior living advisory business, our mission is to improve the lives of seniors by empowering them to make wise, informed choices about senior living and care. Our services are always free to seniors and their families, as we are compensated by our network of senior living and care providers. Our name reflects our commitment to the seniors and families we serve: Owl Be There!
Owl Be There senior care franchise owners enjoy numerous benefits:
- Low initial investment and low ongoing overhead as a home-based business
- An essential service business and steady demand in their local market despite economic and pandemic uncertainty
- A compassionate, personally satisfying mission
- Generous territory sizes to support continued earnings growth
- Unmatched training and ongoing support from Owl Be There experts
- Recognition and respect as trusted senior living experts in their communities
- Owl Be There’s proprietary learning management and customer management systems and state-of-the-art marketing campaign management services
Owl Be There territories are available in all states except Alaska, California, Hawaii, Illinois, Indiana, Maryland, Minnesota, Nevada, New York, North Dakota, Oregon, Rhode Island, Washington, and Wisconsin.
Ask yourself the following questions:
- Are you an assertive individual ready to take charge of your own business?
- Do you exhibit high moral and ethical standards?
- Are you compassionate and empathetic towards elderly individuals?
- Can you be a calming force during times of anxiety?
- Are you a leader with a strong desire to help seniors and their loved ones through stressful times?
- Would you like to be the go-to expert on senior living options in your community?
- Do you have the financial resources to start and grow your low-cost business?
If this sounds like you, then you may be an ideal candidate for an Owl Be There senior advisor franchise! Take our short quiz to find out.
Ask yourself the following questions:
- Are you an assertive individual that is ready to take charge of your own business?
- Do you exhibit high moral and ethical standards?
- Are you compassionate and empathetic towards elderly individuals?
- Are you a calming force during times of anxiety?
- Are you a leader with a strong desire to help seniors and their loved ones through stressful times?
- Would you like to be the go-to expert on senior living options in your community?
- Do you have the financial resources to start and grow your low-cost business?
If this sounds like you, then you may be an ideal Owl Be There franchise candidate! Take our short quiz and find out.
No, you do not. Up to 80% of franchise owners in senior-focused industries have no previous related experience. This is truly an opportunity to leverage WHO you are and WHAT you want to do – instead of what you did before. It is an important distinction as you consider whether this industry is a place to call home.
New franchise owners will be trained by the best – the Owl Be There executive team!
The team has deep senior care and senior living industry knowledge and decades of expertise in:
- Senior advising and placement
- Local marketing strategy
- Business coaching
- Home care and assisted living operations
- Long-term care insurance and care payment strategies
- Sales process and training
As a senior housing advisory franchise, Owl Be There uses various techniques, including “on-the-job” training and a mentoring approach that builds exposure, experience, and ultimately confidence as you learn your new business. New Owl Be There franchise owners are never without readily available support and guidance, and we are firmly committed to your success.
Franchise candidates follow a discovery "flight path" to Owl Be There ownership:
- Initial inquiry
- Introductory phone call
- Learn about the business & support programs (presentation)
- Meet executive leadership
- Review our Federal Disclosure Document (FDD)
- Discuss proposed territory
- Attend an in-person Discovery Day (experience a day in the life of an owner!)
- Approval / Award Territory
Starting an Owl Be There business is relatively quick compared to many other franchise businesses. The time from inquiry to opening can be as short as 8-12 weeks!
To qualify, individuals should have a minimum of $70,000 in liquid assets and a minimum net worth of $150,000.
We are a home-based business with low overhead and a quick start-up! Our total initial investment for a single territory is $79,750 - $93,205, including the initial franchise fee and the first 3 months of business expenses. The actual cost will depend on your geographic area and other factors. A more detailed list of estimated expenses can be found in Item 7 of our current FDD.
The current franchise fee is $54,400.
You pay $0 in royalties for the first three months! After that, ongoing royalties range from 6% of gross revenues for the remainder of year one, up to 8% in years five through ten.
This graduated royalty schedule gives you more opportunity to invest in growing your business in the early years. Please request our current Franchise Disclosure Document for more details.
We do not provide funding through Owl Be There, however, we will be happy to introduce you to our preferred lending partners upon request.
The standard term of the franchise agreement is 10 years.
Owl Be There provides extensive hands-on training at the beginning of your journey, covering everything from understanding senior care options and utilizing our proprietary systems and marketing tools to effectively running your business. Franchisees also benefit from ongoing support, coaching, and access to a network of fellow franchise owners, ensuring you have the resources and guidance needed to succeed.
Investing in this sector offers the potential for high returns, steady demand, and the opportunity to make a positive impact on the lives of seniors.
Successful owners are compassionate, organized, and dedicated to improving the lives of seniors and their families.
Owning a franchise can be a highly rewarding investment. It offers the opportunity to be your own boss, benefit from a proven business model, and receive ongoing support and training. However, it also requires a financial investment and dedication to building and growing the business.
Owl Be There is excited to be expanding our footprint across the U.S.! If you are not in a state currently marked "Available", reach out to our team to find out if your state will be available soon. It's never too early to express your interest in a territory so we can keep you in the loop - and keep you top of mind!
We do! To honor those who serve, we offer a 10% discount off the Initial Franchise Fee (IFF) for any qualifying honorably discharged United States veteran. That's a $5,440 value!
A qualified veteran is any former member of the United States Armed Forces who can provide a DD214 indicating an Honorable Discharge.
This discount is not combinable with other promotional IFF discounts.
It is not possible to predict exactly what you will make as an Owl Be There owner. Many factors may have an impact on your actual gross sales (including the amount of time you dedicate to establishing your business, the cost of living in your specific area, etc.). Request a copy of our Federal Disclosure Document for more information!
Yes, senior living advisor franchises can be highly profitable. The senior care industry is growing rapidly due to the aging population, which increases the demand for senior care services. With the right business model and dedication, franchise owners can achieve significant financial success.
Senior living advisors make money by referring seniors to appropriate senior living communities. The choice always belongs to the family, but once the senior moves in to a recommended assisted or independent living community, the community pays a finder’s fee to the senior living advisor. This arrangement allows advisors to offer their services to families at no cost, and brings qualified potential residents to senior communities creating a winning scenario for all involved.
Senior living advisors provide personalized guidance to families, helping them navigate the complex options for senior care. They offer expert advice, arrange tours, and assist with finding the best fit for the senior's needs and budget. This service can alleviate the stress and uncertainty for families making these important decisions, all at no cost to them.
