Your Own Senior Care Placement Franchise

Empathy, compassion, and problem solving are good business. Join our network of senior care referral specialists.

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Learn About Becoming a Franchise Owner.

Your Own Senior Care Placement

Who We Are

Owl Be There is a network of senior care referral specialists who help seniors and families navigate the maze of options and identify the right care solutions – whether assisted living, Alzheimer’s or memory care, home care or a temporary respite stay.

Our mission is to improve

Our mission is to improve the lives of seniors by empowering them to make wise, informed choices.

services are always free

Our services are always free to seniors and their families. We are paid by our network of senior living and care providers.

Our name is our commitment

Our name is our commitment to our clients: Owl Be There.

Celebrating 10 Years
Owl Be There® celebrates 10 years of providing high-quality senior advisory and placement services to the Washington, D.C./Maryland/Virginia metro region. Our mission is to improve seniors' lives through wise care guidance, and we have helped thousands of families with concierge placement services.
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Guiding the Most Vulnerable to Optimal Care


Owl Be There is making waves in the senior placement industry - and a huge difference in the lives of seniors and families across the U.S. Learn about our affordable business opportunity in a high-demand industry, the rewarding career it represents, and the supportive "family" franchise culture we are building around our brand.


The Senior Placement Industry

The senior care placement industry is a growth industry like no other

people in the US turn 65 every day

40 million

baby boomers joining the “senior” ranks by 2030

74 million

total number of seniors by 2030


percentage of seniors needing care due to chronic illness by 2050

$96.6 billion

US assisted living facility market size in 2023

  • The growth rate of the 65-and-over populations will continue to be three times greater than that of the total population growth rate through 2030. Put another way, over 10,000 people in the US turn 65 every day, which translates to 40 million baby boomers joining the “senior” ranks by 2030, swelling this segment to 74 million. (Source: US Census Bureau)
  • The proportion of seniors requiring additional care thanks to chronic illness will increase from about 14% (2016) to 21% by 2050. (Source: AARP)
  • The US assisted living facility market size was $87.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% through the next decade. (Source: Grand View Research)
  • Advancements in medical and communication technologies have enabled seniors to live longer and remain more closely connected to family wherever they are.
  • Dual career families have limited ability to take in and care for senior family members.
  • More and more children move away from home, making family caregiving less feasible and assisted living more necessary.
Veterans icon

We honor those who have served with a

10% Veterans discount.

The Owl Be There Opportunity

Do you dream of owning your own home-based business but do not want to make “beginner” mistakes while you figure it out?
Do you dream of owning your own business
Do you prefer the assurance of a proven service model
Do you prefer the assurance of a proven service model that is financially and personally rewarding?
Owl Be There is a game changer in the senior care placement industry. We seek entrepreneurial-minded individuals who want to positively and dramatically improve the lives of their clients, their staff and themselves.
Owl Be There is a game changer in the senior care placement industry
LuAnn Martinson
Owl Be There franchise owner in Charlotte South, NC
Read LuAnn's Spotlight
”#1 thing for me with Owl Be There is that it's a mission-based company. When I started learning about the franchise and went through the discovery process, the values of the company immediately aligned with my own values: helping seniors and their families. While in training, it was very helpful to feel like, even though I own the franchise in Charlotte, North Carolina, I am actually part of an entire team that is working together and I get to rely on the entire team. The website is absolutely amazing and first rate and so are the other marketing materials that have been produced for me with our brand image. They all speak to the values that we are compassionate… and also wise. We are a quality company that really does care about the people we are trying to help.”
K.C. Ryerson
K.C. Ryerson
Owl Be There Franchise Owner in Frederick County, MD and Loudoun County, VA
Read K.C.'s Spotlight
”It is hard for me to put into words how Owl Be There has changed my life. When I started speaking with David Greenwood about purchasing a home-based franchise I never dreamed how wonderful it would be to own! Not only am I able to work with the gold standard in placement franchises, I had multiple successes in my first month helping families in ways I would not have been able to just doing it on my own. I am a single mom, so it was quite a leap of trust when I took on franchise ownership. It was one of the best decisions I have ever made.”
Kimberly Roman
Kimberly Roman
Owl Be There franchise owner in Wilmington-West Chester
Read Kimberly's Spotlight
"I had been trying to work myself into a space to serve seniors in my community and exploring how to be an independent business person rather than a franchise owner. I found that experience to be very challenging and confusing, and it was very difficult to put together all the pieces. So, when I was introduced to Owl Be There’s franchise opportunity I was excited to find all the pieces that I had been unable to put together by myself – and yet it included the exact opportunity and the exact type of work I wanted to do to serve seniors in my community. The onboarding and training process has been ideal for me as a hands-on learner and I have enjoyed a lot of interaction with the whole Owl Be There team and other franchise owners. In fact, Owl Be There has been very warm and welcoming to me. I feel like I am becoming part of someone’s family – not part of some business entity."
Peter Doig
Peter Doig
Owl Be There franchise owner in 5280 West
Read Peter's Spotlight
"I wanted to put my energies into a business that is recession resistant and that I could grow over time. I also wanted something with well-established systems in place and excellent overall support; I don’t want to reinvent the wheel and be in business by myself.
I like the idea that Owl Be There coaches and trains new owners on networking tactics and strategies for connecting with local referral partners. It is also a plus that the business can be effectively operated with minimal or no employees. The Denver market is ripe for Owl Be There’s senior-focused services, so it is a good time to start this type of senior placement business."
Staci Anderson
Staci Anderson
Owl Be There of Chandler-Gilbert-Tempe
Read Staci's Spotlight
"I wanted the flexibility of a home-based business and something with a meaningful purpose. I was also looking for a business that would leverage my background and talents. Owl Be There’s focus on ethics and quality first, and the honesty and integrity of the company culture, were also very attractive. Having a heart for seniors and doing the right thing are key criteria for them, and that rang true for me and what I was looking for."
Patrice Watts
Patrice Watts
Owl Be There Katy Texas
Read Patrice's Spotlight
“When I came across Owl Be There, I was searching for a business that would allow me to interact directly with the people that I was helping. My previous job allowed me to play a part in the approval of medically appropriate therapy services through interactions with providers. However, in order have a more meaningful career and business, I needed to work directly with the people who I was helping.”
Lynda Krueger
Lynda Krueger
Owl Be There Franchise Owner in Tampa North
Read Lynda's Spotlight
“I reviewed a few different Senior Placement Services and found Owl Be There to be the perfect fit for me because of how responsive they are. It was nice to be able to talk directly to the owners.  In addition, they were so flexible in helping me design what my franchise would look like.  Other franchises offered cookie cutter style franchises, but Owl Be There helped me make something custom that fits my vision.”

The Owl Be There Success Formula

As an Owl Be There franchise owner you will enjoy:

A jumbo-sized territory

A large territory to support unlimited growth potential.

Low capital investment

Low capital investment and overhead as a home-based business

A business that remains in demand despite

A business that remains in demand despite economic downturns and pandemic-related shutdowns

Unmatched training and personalized

Unmatched training and personalized ongoing support from Owl Be There industry experts

A compassionate, personally satisfying

A compassionate, personally satisfying and financially rewarding mission

Professional growth

Professional growth and recognition as the “go-to” senior living expert in your local community

Access to Owl Be There’s

Access to Owl Be There’s proprietary learning management system and customer management software

Join Us

Want to learn more?

Is It a Good Fit for You?

Are you someone who has a strong desire to serve seniors and their families? Are you looking for an opportunity that is both personally and financially rewarding? Look no further than becoming an Owl Be There franchise owner. As a franchise owner, you’ll have the chance to help seniors and their loved ones navigate through some of the most challenging times in their lives. You’ll provide essential guidance for choosing the best housing and care solutions based on care needs, budget, and preferences.

At Owl Be There, we offer a proven model with strong results, and we’ll be there with you throughout your franchise journey. No previous experience in the senior care industry? No problem. Up to 80% of franchise owners in the senior care industry have no previous specifically-related experience. Here’s your opportunity to leverage WHO you are and WHAT you want to do, instead of what you did before.

We look for franchise owners who are motivated by:

  • Compassion and empathy towards elderly individuals
  • Patience with those feeling stress and anxiety in difficult situations
  • A desire to operate your own home-based business
  • Leadership experience (e.g. business, church, nonprofit, or military)
  • Experience with sales, collections, and account management skills
  • The ability to motivate others to succeed
  • Growing your own business and have the financial resources to do so

If this sounds like you, take our Ideal Franchise Owner Quiz. Together, we can make a difference in the lives of those who need it most.

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Business woman

Let's Talk Numbers!

Explore Investment Details


As an Owl Be There franchise owner, you will have rights to a generously sized territory determined by your area's population density.

Owl Be There opportunities are available in 40 states.

Where would you like to thrive?

Steps to Becoming an Owl Be There Owner


Fill out the inquiry form to express your interest in joining the Owl Be There family.


A brief discussion, application, and qualification questionnaire will help us get to know you better. You will learn more about who we are and our franchise opportunities.

Marketing, Training, & Support Presentation

You will learn more about our training program, sales and marketing, the role of the support team, technology integration, our proprietary software, and business registration.

Review the FDD

The Federal Trade Commission requires franchisors to provide a disclosure document (“FDD”). This document includes important information about your investment, along with a copy of the current franchise agreement (including territory specifics). All potential franchisees need to review this document carefully.

Executive Interview

Meet with our Founders who will share with you their passion, leadership, and mission while learning if you have the passion and skill to be a member of the Owl Be There franchise family.

Territory Review

The geographic location you are assigned is based on multiple factors including area population, local demographics, and the number of senior living communities in the region. A standard Owl Be There territory consists of no less than 400,000 residents.

Meet the Wise Care Team

You will spend a day with our franchise support team – either in the Washington, D.C./Northern Virginia area or via Zoom – taking the opportunity to learn about the Owl Be There franchise business. This is the final step in the mutual evaluation process.


If we both decide we’re a good fit for each other, congratulations! You’ll sign your Franchise Agreement and immediately begin working with our onboarding team to prepare you for training and opening!

We help families and seniors every day.

Join us and make a difference in your community!

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“The team at Owl Be There put me in touch with some fantastic people so that I could help my parents. This has been a very difficult time for my family and me and they made it so much easier! If you ever need help in finding assisted living please contact them! They are terrific!”
– A.
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“My advisor was supportive and negotiated tirelessly on my behalf. This made the search less stressful and fast. I highly recommend Owl Be There as a first stop when searching for senior living.”
– L.S.
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“Thank you for your help in finding the right place in Northern Virginia to transition my father. I could not have navigated as well all the aspects and logistics involved without your guidance and advice. As you may remember my father was a challenging situation, but you and Danny took it on quickly and effectively and I can report that it has turned out to be a very good fit for him. I feel blessed to have had your expertise and support in sorting through options. Owl Be There was there for us!”
– E.V.
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“David at Owl Be There listened carefully to my quandary about how to help my dear friends, who are really like my parents. Within 24 hours he sifted through hundreds of choices and selected four places with current openings for us to tour right away. He even accompanied us on the tours and asked questions we would not have known to ask. I would definitely recommend this service to others and I would use the service myself if I should ever need this type of support again. Thanks a million.”
– S.M.
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“I can’t tell you how much we appreciate your help and guidance. You did so much above and beyond and helped alleviate so much of the stress. We will definitely sing the praises of your services to others when we get a chance.”
– P.G.
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“We moved our mother into the assisted living community today. Thank you so much for your kindness and quick action in getting us scheduled for tours and ultimately finding the perfect place for my mom. It is hard to express how much it meant to us to have your compassionate assistance during such a chaotic and stressful time for our family. Thank you again!”
– J.R.
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“I don’t know where to start: Theresa for promptly responding to my request for help, talking to a panicked me and setting up the Zoom meetings. Danny for patiently helping us with those meetings, asking the questions we didn’t even know to ask and making sure we had enough information to make decisions. David, you saved me on Monday in ways you’ll never know. I was looking over the ledge and you brought me back to sanity. Your organization is wonderful. I truly wonder what I would have done without you. Thank you!”
– A. L.
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“I just wanted to send a note of thanks to you for Owl Be There’s assistance with my search and for the presence of your Senior Living Advisor, Mr. Danny Anderson. He was wonderful and asked all the questions I forgot to ask. What a ‘slice of heaven’! Again, thank you and a BIG thank you to Danny…it was calming and supportive to have him with me throughout the visits.”
– S.G.
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“This service is wonderful, especially during times of stress and uncertainty. The staff knows the right questions to ask and gets a real feel for family members. They were with us through the entire process when I had to move my 95-year-old parents from California to Virginia. They found the right assisted living location immediately. Very knowledgeable and they eased the process tremendously. I would highly recommend them.”
– K.F.
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“I live out of state and was apprehensive about locating and evaluating a place for my brother, but my Owl Be There advisor was highly knowledgeable, professional and informative. He arranged zoom sessions with facility managers and – most helpfully – joined in to ask questions when I wasn’t sure what to ask. His input was objective without ever being directive. My brother is now happily settled in to his new home away from home. I frankly don’t think I would have found such an appropriate place for him without the superb assistance I had from Owl Be There.”
– E.K.


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Are you feeling the burden of the traditional nine-to-five grind? If so, maybe it’s time for a transformative shift. While entrepreneurship may seem daunting, you can take charge of your professional destiny with the proper guidance. Owl Be There offers

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Meeting a Growing Need: Owl Be There’s Role in the Senior Care Franchise Landscape

Our aging population needs the help of Owl Be There’s senior care franchise opportunity now more than ever. The rapidly growing senior population is not slowing down anytime soon, as noted in some of the most recent industry outlooks. According to the U.S.

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Frequently Asked Questions

No, you do not. Up to 80% of franchise owners in the senior care industry have no previous related experience. This is truly an opportunity to leverage WHO you are and WHAT you want to do – instead of what you did before. It is an important distinction as you consider whether this industry is a place to call home.
We do not provide funding through Owl Be There; however, we are happy to introduce you to our preferred lending partners.
  • The initial franchise fee (IFF) is $54,400.
  • You pay $0 in royalties for the first three months! After that, ongoing royalties range from 6 - 8% of gross revenues.
  • The range of total investment to start your business (including the initial franchise fee) is $79,750 - $93,205.
Owl Be There is proud of its “White Glove” reputation for providing exceptional end-to-end Wise Care Guidance to seniors and their loved ones. Our referral partners value our expertise and highly customized “concierge” approach to senior care placement; They trust Owl Be There with even their most vulnerable and high-needs clients. Owl Be There training and coaching places a high premium on providing this superior level of service, solidifying the value and reputation of each Owl Be There business
Our mission is to improve the lives of seniors by empowering them to make wise, informed choices. Our services are always free to seniors and their families. We are paid by our network of senior living and care providers. Our name is our commitment to the seniors and families we serve: Owl Be There!
See More