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Your Own Senior Care Placement Franchise

Empathy, compassion, and problem solving are good business. Join our network of senior care referral specialists.

Learn About Becoming a Franchise Owner.

Learn About Becoming a Franchise Owner.

Your Own Senior Care Placement

Who We Are

Owl Be There is a network of senior care referral specialists who help seniors and families navigate the maze of options and identify the right care solutions – whether assisted living, Alzheimer’s or memory care, home care or a temporary respite stay.

Our mission is to improve

Our mission is to improve the lives of seniors by empowering them to make wise, informed choices.

services are always free

Our services are always free to seniors and their families. We are paid by our network of senior living and care providers.

Our name is our commitment

Our name is our commitment to our clients: Owl Be There.

Guiding the Most Vulnerable to Optimal Care

AS SEEN ON

Owl Be There is making waves in the senior placement industry - and a huge difference in the lives of seniors and families across the U.S. Learn about our affordable business opportunity in a high-demand industry, the rewarding career it represents, and the supportive "family" franchise culture we are building around our brand.

ARE YOU A GOOD FIT?

The Senior Placement Industry

The senior care placement industry is a growth industry like no other
10,000

people in the US turn 65 every day

40 million

baby boomers joining the “senior” ranks by 2030

74 million

total number of seniors by 2030

21%

percentage of seniors needing care due to chronic illness by 2050

$87.4 billion

US assisted living facility market size in 2021

  • The growth rate of the 65-and-over populations will continue to be three times greater than that of the total population growth rate through 2030. Put another way, over 10,000 people in the US turn 65 every day, which translates to 40 million baby boomers joining the “senior” ranks by 2030, swelling this segment to 74 million. (Source: US Census Bureau)
  • The proportion of seniors requiring additional care thanks to chronic illness will increase from about 14% (2016) to 21% by 2050. (Source: AARP)
  • The US assisted living facility market size was $87.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% through the next decade. (Source: Grand View Research)
  • Advancements in medical and communication technologies have enabled seniors to live longer and remain more closely connected to family wherever they are.
  • Dual career families have limited ability to take in and care for senior family members.
  • More and more children move away from home, making family caregiving less feasible and assisted living more necessary.

The Owl Be There Opportunity

Do you dream of owning your own home-based business but do not want to make “beginner” mistakes while you figure it out?
Do you dream of owning your own business
Do you prefer the assurance of a proven service model
Do you prefer the assurance of a proven service model that is financially and personally rewarding?
Owl Be There is a game changer in the senior care placement industry. We seek entrepreneurial-minded individuals who want to positively and dramatically improve the lives of their clients, their staff and themselves.
Owl Be There is a game changer in the senior care placement industry
LuAnn
LuAnn Martinson
Owl Be There franchise owner in Charlotte South, NC
Read LuAnn's Spotlight
”#1 thing for me with Owl Be There is that it's a mission-based company. When I started learning about the franchise and went through the discovery process, the values of the company immediately aligned with my own values: helping seniors and their families. While in training, it was very helpful to feel like, even though I own the franchise in Charlotte, North Carolina, I am actually part of an entire team that is working together and I get to rely on the entire team. The website is absolutely amazing and first rate and so are the other marketing materials that have been produced for me with our brand image. They all speak to the values that we are compassionate… and also wise. We are a quality company that really does care about the people we are trying to help.”
LuAnn
K.C. Ryerson
Owl Be There Franchise Owner in Frederick County, MD and Loudoun County, VA
Read K.C.'s Spotlight
”It is hard for me to put into words how Owl Be There has changed my life. When I started speaking with David Greenwood about purchasing a home-based franchise I never dreamed how wonderful it would be to own! Not only am I able to work with the gold standard in placement franchises, I had multiple successes in my first month helping families in ways I would not have been able to just doing it on my own. I am a single mom, so it was quite a leap of trust when I took on franchise ownership. It was one of the best decisions I have ever made.”
LuAnn
Kimberly Roman
Owl Be There franchise owner in Wilmington-West Chester
Read Kimberly's Spotlight
"I had been trying to work myself into a space to serve seniors in my community and exploring how to be an independent business person rather than a franchise owner. I found that experience to be very challenging and confusing, and it was very difficult to put together all the pieces. So, when I was introduced to Owl Be There’s franchise opportunity I was excited to find all the pieces that I had been unable to put together by myself – and yet it included the exact opportunity and the exact type of work I wanted to do to serve seniors in my community. The onboarding and training process has been ideal for me as a hands-on learner and I have enjoyed a lot of interaction with the whole Owl Be There team and other franchise owners. In fact, Owl Be There has been very warm and welcoming to me. I feel like I am becoming part of someone’s family – not part of some business entity."

The Owl Be There Success Formula

As an Owl Be There franchise owner you will enjoy:

A jumbo-sized territory

A jumbo-sized territory to support unlimited growth potential

Low capital investment

Low capital investment and overhead as a home-based business

A business that remains in demand despite

A business that remains in demand despite economic downturns and pandemic-related shutdowns

Unmatched training and personalized

Unmatched training and personalized ongoing support from Owl Be There industry experts

A compassionate, personally satisfying

A compassionate, personally satisfying and financially rewarding mission

Professional growth

Professional growth and recognition as the “go-to” senior living expert in your local community

Access to Owl Be There’s

Access to Owl Be There’s proprietary learning management system and customer management software

Join Us

Want to learn more?

Successful Senior Care Referral Specialists

Do you have a strong desire to serve seniors and their families? Becoming an expert in senior care solutions is rewarding, both personally and financially! As an Owl Be There franchise owner you will have an opportunity to help seniors and their loved ones navigate through some of the most challenging times in their lives. You will provide essential guidance for choosing the best housing and care solutions based on care needs, budget, and preferences. Owl Be There offers a proven model with strong results, and we will be there with you throughout your franchise journey. The franchise partners we are looking for must be dedicated to serving seniors, exhibit the highest moral and ethical standards, and expect to be involved full-time running their own home-based business.

Is it a Good Fit for You?

No background in the senior care industry? Don't let that stop you. Up to 80% of franchise owners in the senior care industry have no previous related experience. This is truly an opportunity to leverage WHO you are and WHAT you want to do, instead of what you did before.

Do these characteristics describe you?

  • Compassion and empathy towards elderly individuals
  • Patience with those feeling stress and anxiety in difficult situations
  • A desire to operate your own home-based business
  • Leadership experience (e.g. business, church, nonprofit, or military)
  • Sales, collections, and account management skills
  • Experience hiring and training staff
  • The ability to motivate others to succeed
  • The financial resources to start and grow your business

If the above description sounds like you, contact us to discuss the possibility of becoming an Owl Be There franchise owner.

Ideal Franchise Owner Quiz

Investment

The financial requirement to open an Owl Be There franchise in the United States is approximately $84,300 - $96,500 (including franchise fee and first 3 months business expenses). The actual cost will depend on the selected territory (or territories), geographic area and other factors. A more detailed list of estimated expenses can be found in Item 7 of our current FDD.

Business Man Business woman

Territory

As an Owl Be There franchise owner, you will have rights to a generously sized territory determined by your area's population density.

Where would you like to thrive?

Owl Be There opportunities are available in 40 states.

Unique Opportunity

A Unique Opportunity with Limited Availability

New qualified candidates take advantage of limited-time perks:
  • Prime jumbo territories
  • Founders' Circle franchisee advisory board opportunities
  • $5,440 discounts on startup marketing fees

Steps to Becoming an Owl Be There Owner

1
Inquiry

Fill out the inquiry form to express your interest in joining the Owl Be There family.

2
Application

A brief discussion, application, and qualification questionnaire will help us get to know you better. You will learn more about who we are and our franchise opportunities.

3
Marketing, Training, & Support Presentation

You will learn more about our training program, sales and marketing, the role of the support team, technology integration, our proprietary software, and business registration.

4
Review the FDD

The Federal Trade Commission requires franchisors to provide a disclosure document (“FDD”). This document includes important information about your investment, along with a copy of the current franchise agreement (including territory specifics). All potential franchisees need to review this document carefully.

5
Executive Interview

Meet with our Founders who will share with you their passion, leadership, and mission while learning if you have the passion and skill to be a member of the Owl Be There franchise family.

6
Territory Review

The geographic location you are assigned is based on multiple factors including area population, local demographics, and the number of senior living communities in the region. A standard Owl Be There territory consists of no less than 400,000 residents.

7
Meet the Wise Care Team

You will spend a day with our franchise support team – either in the Washington, D.C./Northern Virginia area or via Zoom – taking the opportunity to learn about the Owl Be There franchise business. This is the final step in the mutual evaluation process.

8
Approval

If we both decide we’re a good fit for each other, congratulations! You’ll sign your Franchise Agreement and immediately begin working with our onboarding team to prepare you for training and opening!

News

A Franchise with Heart: Owl Be There Melds Entrepreneurism and Purpose

"Making the right choices at the right time is critical to building the kind of lives that we want for ourselves and our loved ones. Dignity, purpose, social and emotional connection, and a sense of safety are all essential to quality of life – which is the cornerstone of Owl Be There’s approach to supporting later life transitions."

Listen to Owl Be There founder and CEO, David Greenwood, on Episode 35 of the She Turned Entrepreneur podcast, hosted by Dori Roberts Stewart.

Listen
Owl Be There Seeks Franchise Expansion into National Metro Markets

For a limited time, Owl Be There is awarding prime jumbo territories to qualified candidates, opening Founders’ Circle franchisee advisory board opportunities, and giving $5,440 discounts on startup marketing fees.

Read more about joining the Founders’ Circle
Owl Be There Eyes Franchise Growth to Meet Surging Demand for Wise Senior Care Guidance

"Entrepreneurs seeking a compassionate, personally satisfying, and financially rewarding senior advising franchise business can count on a fast start into franchising."

Read on to learn how new Owl Be There franchise owners can enjoy several exciting, limited-time incentives.

Read more about our franchise opportunity
Go to the News & Blog Page

Frequently Asked Questions

Do I need to have experience in the senior living space to be an Owl Be There franchisee?
No, you do not. Up to 80% of franchise owners in the senior care industry have no previous related experience. This is truly an opportunity to leverage WHO you are and WHAT you want to do – instead of what you did before. It is an important distinction as you consider whether this industry is a place to call home.
Do you help with funding?
We do not provide funding through Owl Be There; however, we are happy to introduce you to our preferred lending partners.
What are the initial franchise fee, ongoing royalties, and total investment?
  • The initial franchise fee (IFF) is $54,400.
  • Ongoing royalties range from 6-8% of gross revenues.
  • The range of total investment required (including IFF) is $84,300 - $96,500
How is Owl Be There different?
Owl Be There is proud of its “White Glove” reputation for providing exceptional end-to-end Wise Care Guidance to seniors and their loved ones. Our referral partners value our expertise and highly customized “concierge” approach to senior care placement; They trust Owl Be There with even their most vulnerable and high-needs clients. Owl Be There training and coaching places a high premium on providing this superior level of service, solidifying the value and reputation of each Owl Be There business
What is the mission of Owl Be There?
Our mission is to improve the lives of seniors by empowering them to make wise, informed choices. Our services are always free to seniors and their families. We are paid by our network of senior living and care providers. Our name is our commitment to the seniors and families we serve: Owl Be There!
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